I'm very sad to hear that Canon's new 11-24mm won't be a fast lens, and very concerned about the direction this suggests.
There are, I believe several strong reasons Canon is stepping back from fast lenses, reasons that would not have mattered as much before the omnipresence of smartphones with decent cameras.
First, the baby-boomer retirees who are big into photography join workshops and camera clubs where fast lenses are simply not seen as especially important. Why? Because very, very few of those type of hobbyists take pictures of people. They love landscapes and found still lifes and birds. And, though they have money, the economy scares them, they don't get anything from CD's anymore, so they save where they can. Why buy a 24-70mm 2.8 when the 24-105mm 4 costs half? Why buy anything in 2.8 when something "just a stop" slower costs less. And, finally for the babyboomers, weight is a legitimate issue, but they will obsess over saving a few ounces.
Then there is the learning curve for fast lenses. Not only is focus tricky below f/2, but effectively choosing how shallow to go takes a lot of trial and experience. I can tell from the great work on your website, you know that just having shallow DoF doesn't make magic; in fact, blurred out jaw-lines and other features, including hands, forearms, etc., can just look awful if overdone or with the wrong perspective. So people who do spend are often disappointed.
As for the user experience, for one example, the ergonomics of the 85mm 1.2 are challenging for many, as is the weird and pokey AF system. Once one is competent with this lens, it is magical, but otherwise, a real puzzle for enthusiasts who think it's all about the gear.
Canon seems scared and uncertain. They go for the fat middle of the remaining DSLR market. News agencies aren't spending for photojournalism much anymore, and the small local newspapers across the USA are nearing extinction. Small time portrait and wedding photographers with business sense have a very hard time justifying spending on fast L primes.
Please, Canon, remember how important fast lenses are for clearly elevating the dslr over smartphones.
There are, I believe several strong reasons Canon is stepping back from fast lenses, reasons that would not have mattered as much before the omnipresence of smartphones with decent cameras.
First, the baby-boomer retirees who are big into photography join workshops and camera clubs where fast lenses are simply not seen as especially important. Why? Because very, very few of those type of hobbyists take pictures of people. They love landscapes and found still lifes and birds. And, though they have money, the economy scares them, they don't get anything from CD's anymore, so they save where they can. Why buy a 24-70mm 2.8 when the 24-105mm 4 costs half? Why buy anything in 2.8 when something "just a stop" slower costs less. And, finally for the babyboomers, weight is a legitimate issue, but they will obsess over saving a few ounces.
Then there is the learning curve for fast lenses. Not only is focus tricky below f/2, but effectively choosing how shallow to go takes a lot of trial and experience. I can tell from the great work on your website, you know that just having shallow DoF doesn't make magic; in fact, blurred out jaw-lines and other features, including hands, forearms, etc., can just look awful if overdone or with the wrong perspective. So people who do spend are often disappointed.
As for the user experience, for one example, the ergonomics of the 85mm 1.2 are challenging for many, as is the weird and pokey AF system. Once one is competent with this lens, it is magical, but otherwise, a real puzzle for enthusiasts who think it's all about the gear.
Canon seems scared and uncertain. They go for the fat middle of the remaining DSLR market. News agencies aren't spending for photojournalism much anymore, and the small local newspapers across the USA are nearing extinction. Small time portrait and wedding photographers with business sense have a very hard time justifying spending on fast L primes.
Please, Canon, remember how important fast lenses are for clearly elevating the dslr over smartphones.