Price Increases Coming From Canon USA

#141
So instead of a price increase, Canon USA reduced prices this week with newly announced 'instant savings'. Several lenses saw a further $100 drop from the previous discounted price. The R6II is now $1900, the R5II is down to $4000. These discounts last through Star Wars Day (aka May the 4th).

The RP is now only $800...yes, it's from 2019 but that's still a pretty incredible price for a new FF camera (for comparison, Sony's APS-C a6400 is still 'current' though it's also from 2019, and it's only $50 cheaper than the RP). The RP is cheaper than the R10. People hammer on Canon's supposed 'lack of innovation' (which is silly, but whatever), but I think it's pretty smart to offer a FF body for hundreds of dollars less than other manufacturers. It means that one can now spend $2150 and get a FF body and a trio of zoom lenses covering 15mm to 400mm.
 
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#142
The price drop on the R5II surprised me. Granted, even with the temporary price reduction, $4,000 is still more than the R5 when it was released in 2020.

As for the innovation bit, I think it is easy to forget that most people just want to take a quality image/video of a loved one that will help them remember that moment. The RP is more than capable of doing that. Great entry level FF camera. Then if you need more robust build design, FPS, longer burst modes, pre-capture, etc, etc, you move up to a large number of bodies. But $2,150 is a lot of money to spend on photography to most people out there.
 
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#144
neuroanatomist said:
So instead of a price increase, Canon USA reduced prices this week with newly announced 'instant savings'. Several lenses saw a further $100 drop from the previous discounted price. The R6II is now $1900, the R5II is down to $4000. These discounts last through Star Wars Day (aka May the 4th).

The RP is now only $800...yes, it's from 2019 but that's still a pretty incredible price for a new FF camera (for comparison, Sony's APS-C a6400 is still 'current' though it's also from 2019, and it's only $50 cheaper than the RP). The RP is cheaper than the R10. People hammer on Canon's supposed 'lack of innovation' (which is silly, but whatever), but I think it's pretty smart to offer a FF body for hundreds of dollars less than other manufacturers. It means that one can now spend $2150 and get a FF body and a trio of zoom lenses covering 15mm to 400mm.
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Is it reasonable to think they want to sell their pre-tariff stock quickly, invest the money, while decreasing spending in storage with the hope that either the tariffs won't be forever, or they can find a new strategy to deal with this mess?
 
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