Fujifilm Launches A Half Frame Digital Compact, The “X half (X-HF1)”

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Jul 20, 2010
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FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces the global launch of the “X half” (FUJIFILM X-HF1) from June 2025. The X half will be the latest model in the X Series, rediscovering and reinventing the charm of film photography in a digital format. It allows users to enjoy film-like photography with a lightweight body weighing only 240g1.

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Am I missing something?

I have nothing against the concept, in fact I find it quite interesting (looks fun), but this camera sounds like a 299 toy for a child, how on earth are they asking €799 for this?

It has a small sensor, a fixed and darker than a smartphone lens (yes, I know it’s a larger sensor), no EVF, just 1080p video (I kind of think that’s a missed opportunity for social media, but I understand there’s limitation on the sensor) and, according to the newsletter I received from a retailer, it doesn’t shoot RAW.

There are much more powerful compact cameras for the same price or a lot less.
 
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Am I missing something?

I have nothing against the concept, in fact I find it quite interesting (looks fun), but this camera sounds like a 299 toy for a child, how on earth are they asking €799 for this?

It has a small sensor, a fixed and darker than a smartphone lens (yes, I know it’s a larger sensor), no EVF, just 1080p video (I kind of think that’s a missed opportunity for social media, but I understand there’s limitation on the sensor) and, according to the newsletter I received from a retailer, it doesn’t shoot RAW.

There are much more powerful compact cameras for the same price or a lot less.
It is exactly a toy. It's meant as a "fun" camera for people who want to explain that their bad images were their intention to get a "film feel" and not a lack of talent or experience.
 
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It is exactly a toy. It's meant as a "fun" camera for people who want to explain that their bad images were their intention to get a "film feel" and not a lack of talent or experience.
I get the profile of the target user. Like I said, I’m sympathetic with the concept of this camera, and my niece would love this, but there’s no way it’s worth €799.

At least they could have put an APS-C sensor in it, but they didn’t even do that.

€299 or €399 would be adequate, in my opinion. There’s just no technology in this for 800 euros.
 
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"...the overall experience of using the screen is cramped and unpleasant."

"My main issue with the control scheme of the X half has to do with the cumbersome nature of the touch interface. If you swipe too quickly, the screen won’t register the movement, and often tapping the screen takes a couple of tries to get things going."

PetaPixel/Chris Niccolls
 
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