Canon’s corporate strategy for 2024 released
- Thread starter Canon Rumors
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With so few lenses on the docket I doubt we’ll see much attention to RF-S but I really would be interested in seeing an R7 mark II that has a processor capable of keeping up with the frame rate so that we don’t have autofocus jumping on and off the subject.
I’ve been using the R7 in the studio with the RF 50 1.2 and holy crap it’s sharp and beautiful. Level of detail is unreal. A slight bit of purple fringing pops up under the strobes but that’s easily fixed in post.
I’ve been using the R7 in the studio with the RF 50 1.2 and holy crap it’s sharp and beautiful. Level of detail is unreal. A slight bit of purple fringing pops up under the strobes but that’s easily fixed in post.
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Are you using the R7/50 1.2 for portraits?
Whenever I read/hear corporate PR, I ask myself "Who is this intended to manipulate and what do they want the reader/listener to believe?"
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I'm just trying to imagine the size and weight of an 85mm F1.0.I hope not, otherwise I would start whining for a 50mm and 85mm 1.0
But boy I'd love that!
Couldn't be worse than the Sigma 1.4/40mm Sumo Deluxe...
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I feel Canon is really afraid Nikon more than Sony.
From Camera side, even Sony keeps releasing many version fullframe cameras to keep their fullframe selling every year. Canon would not change their plan to release more camera. You can see Canon has not released high resolution after 5Ds.
But releasing lens, Canon doesn't want to lose to Nikon. I really feel Canon has not released RF35mm f1.2 because Nikon has not released.
They both delay the release date.
I am sure if Nikon releases, Canon will release.
If Sony really release 24-70 f2.0 this year, I think Canon will release 28-70f2.0 mark 2 and 70-150mm f2.0 this year.
But Canon keeps saying that they can't produce enough lens every year. If they release 7 more in year. Many lens will keep out of stock.
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I believe Canon follow their own schedule when releasing/developing lenses.
They do not have lenses ready to throw into the market depending on what Nikon brings. Nikon is presently trying to regain some importance, still too small a fish for Canon. They sure pay attention to what competition is launching, but don't base their strategy on Nikon's announcements.
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The target audience is investors. Perhaps they are impressed by glowing red
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This has been the case for most high-end camera products, not just Canon’s. For the past several years, if you want a new high-end camera or lens, the best thing is to either preorder it from a major shop (B&H, Adorama) within an hour or two of the announcement, or if you have a local retailer connect with them before the announcement and see if they’ll put you on their list.
I preordered the R3, 100-300/2.8 and 24-105/2.8 from B&H all within an hour of the preorder links going live (was 6a ET for the R3, midnight ET for the more recent lenses which is a better time for you). I received each of them from B&H’s first allotment.
If you think you’ll want something but aren’t sure, preorder immediately just in case. You’ll have several weeks to cancel if you change your mind.
If you decide later, there’s still hope. Set an alert with canonpricewatch. Several times in the past couple of months, one retailer or another has gotten a 100-300/2.8 in stock. They don’t last long, so if you get an alert order immediately.
You can also use a combination of google and a phone. I decided a couple of months ago that I wanted the 10-20/4 (was packing my EF 11-24/4 for a trip, and really had to shoehorn it in). Adorama was showing estimated stock in April (it’s now slipped to May). I set CPW alerts but no luck. About a month ago, I started searching google for smaller stores, and if they listed a 10-20 in stock I called them. The first two didn’t actually have them (but they’d happily have taken my preorder). The third one, a small store in the DC area, told me they actually had one. I immediately ordered it online, and had it two days later.
Or you can wait, hope and complain. I have a pretty good idea of which approach will get a lens into your hands sooner.
Good luck!
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To be honest, I'd rather those lenses be big and heavy than small but relying on heavy software correctionsI'm just trying to imagine the size and weight of an 85mm F1.0.
Couldn't be worse than the Sigma 1.4/40mm Sumo Deluxe...
This is just my opinion.
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I just swapped my 85 1.4 Art for the 105 1.4 and "big and heavy" now took a totally new meaning
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thing of beautyI just swapped my 85 1.4 Art for the 105 1.4 and "big and heavy" now took a totally new meaning
View attachment 215421
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That's rookie numbers. There was a 0.75 lens a long time ago that Canon made, but it was for xray...
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HaHaHa!
Zeiss made 10 50mm F0,7 lenses already in the sixties, originally for the NASA. And for photography!
If I'm not mistaken, Stanley Kubrick even used it for a movie. Was it Barry Lyndon?
Edit: I found an article in the "Lomography" website which confirms it!
If you have enough $$$$$, you can even rent it! ("PopPhoto" website)
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