To a certain extent, the M50 is well specified for its intended entry-level market. The challenge for Canon is that their new entry level cameras at their launch price are bound to be compared with the older mid-high end models from other manufacturers that are nearing the end of their life-cycle. Party this is because (not trying to spark a flame war here) Canon hasn’t exactly been leading the way with headline grabbing new features on their consumer level models, so there’s nothing that the entry level consumer can point at and say “oh that feature is missing, it’s old tech so I’ll go for the Canon”. In some ways (if it works seamlessly), the instant export image to smartphone feature is the closest that the M50 gets to a “killer feature”.
As existing Canon users, we may argue that it doesn’t matter because we know that Canon makes cameras that in use, just work extremely well (caveat: how many of us have that extensive a experience of using other brands’ {recent} cameras for comparison?). We might also argue that in practice 95% of people don’t actually need feature xyz, but as a new buyer you just can’t appreciate these aspects as you have probably never used a “serious” camera before. Therefore you fall back on:
[list type=decimal]
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Friends’ advice: “I use brand x and they make the best cameras because if they didn’t, I’d be using something else”
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Dealer’s advice: “I recommend camera y, it’s the best because selling one to you helps me reach my monthly sales target for that model”
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The internet review sites’ advice: “Our expert reviewers recommend camera z, it’s the best because it’s
NEW and has lots of exciting features that we can talk about without our reviews becoming carbon-copy dull... are you excited? Then hit the
Buy Now! link at our affiliate advertiser, or consider making a small donation to help support the great work we do taking photos of the foam on the top of our artisan vegan-soy latte”.
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I’m now totally confused. I’ll just type in “camera comparison” into Google.... aha, here’s a couple of great websites:
http://cameradecision.com/search
http://snapsort.com/compare
Now why doesn’t everyone just make it that simple?
