I think that's true. Long ago, film SLRs shipped with a 50mm prime as the kit lens. Zooms were convenient, but you took a big hit on image quality for that convenience. Modern zooms can be as good as primes, even contemporary ones. You still pay a price for the convenience, but now that's more about size/weight/cost than IQ.Primes are a different story though. You've been in the photography scene much longer, were primes generally more popular and now less in demand now that the quality of zooms has improved?
Looking at the 'current' lineup of Canon FF lenses, there are ~14 EF-mount zooms and ~24 EF-mount primes, and there are 11 RF-mount zooms and 16 RF-mount primes. The slightly higher ratio of zooms to primes for RF indicates Canon has prioritized zooms (the difference goes up if you omit the RF 5.2mm VR lens and don't count the RF 85/1.2 and its DS version separately).
Zooms seem to have a much broader appeal, with the exception of the 50/1.8 prime which is a perennial best-seller because it's a cheap supplement to a kit zoom lens.
I'm sure Canon doesn't plan to make lenses that won't sell, so obviously they perceive a market for prime lenses. But fast ultrawide lenses, tilt-shift lenses, and 'great white' supertelephoto lenses are niche products. One of the reasons they have higher price tags is that Canon prices them to recoup R&D expenses in a certain period of time. At the lower end of the market, cost of goods has a higher impact on pricing. At the higher end, amortization of R&D costs plays a bigger role.
If you look at the R6, R5 and R3, certainly the unit production cost goes up in that order, but I expect the magnitude of production cost increase is far less than the jumps in retail pricing of those three models. The R3 is priced higher in part because Canon knows they will sell fewer units.
As a more extreme example, look at the RF 400/2.8 and 600/4 vs. the RF 800/5.6 and 1200/8. The R&D costs for the longer two were probably relatively low (they didn't exactly 'bolt on' a 2x TC, but the designs are clearly the shorter two with a optimized 2x TC group behind them. It seems very unlikely that the 800/1200 lenses cost 42% and 54% more to produce. I suspect those two lenses are very profitable for Canon, at least on a unit basis (though they likely won't sell many, relatively speaking).
True. Lots of car forums discuss Ferraris and Lamborghinis, and they're fun to discuss even though very few people will ever own one.Without the discussions and speculation about the 'desserts' though, there wouldn't be much happening on the photography forums! People tend to get excited a lot about the additional, unusual and exotic that probably sells in the lowest numbers!![]()
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