Sigma Price Increases Coming to Europe

[Canon Rumors]

According to <a href="http://nikonrumors.com/2016/11/29/sigma-lenses-price-increase-9-28-coming-to-europe.aspx/">Nikon Rumors</a>, it looks like Europe is going to see an increase of 9%-28% on most of Sigma’s lenses. This new prices will take effect on January 1, 2017.</p>
<p>We haven’t seen anything that shows increases coming to other parts of the world, but we’ll let you know if we do.</p>
<p>The image below shows some of the lenses and their prices increases.</p>

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[whothafunk]

the closer to Canon/Nikon lenses in prices, the less appealing Sigma will be. you can have good glass, but if your focus still isnt up to the task, the price difference wont be all that huge after all.

 

[AvTvM]

Just love it, when greedy companies shoot themselves in the foot. I predict their unit sales to fall a lot more than the price hikes can make up for.

 

[neuroanatomist]

Just love it, when greedy companies shoot themselves in the foot. I predict their unit sales to fall a lot more than the price hikes can make up for.

Stupid Sigma?

 

[Random Orbits]

Just love it, when greedy companies shoot themselves in the foot. I predict their unit sales to fall a lot more than the price hikes can make up for.

Stupid Sigma?

I like that alliteration.

 

[AvTvM]

Stupid Sigma?

me thinks so.

 

[Alex_M]

Not so stupid and greedy here in Australia. Here is some prices on Sigma glass we have enjoyed during recent Back Friday - Cyber Monday Sales:

Sigma 35 1.4 Art - A$594 with free express shiping Australia Wide - legitimate Au stock, 24 month warranty.
Sigma 50 1.4 Art - A$792 with free express shiping Australia Wide - legitimate Au stock, 24 month warranty.

1AUD = 0.74 USD at the moment.

I believe that EU prices being jacked up by the local Sigma distributors.

Just love it, when greedy companies shoot themselves in the foot. I predict their unit sales to fall a lot more than the price hikes can make up for.

Stupid Sigma?

 

[LDS]

Europe is going to see an increase of 9%-28% on most of Sigma’s lenses.

Euro/Yen fluctuations don't look to justify this, especially the upper increase. An alignment to the British Pound prices? IMHO not a smart move - some Euro countries didn't still recover fully from the 2008 shock, and a price hike won't help them.

 

[Steve Dmark2]

This might just be a trick to sell more this year.
I know that managers shift back and forth around new year to let the results look better.

Open: Who checks the actual prices in january ?

;D

 

[Mt Spokane Photography]

I'm expecting prices in general to jump. Prices have been cut for a long time now, the manufacturers need to start making a profit.

That's been my position for the past 6 months, prices will rise across the board next year. That's why no big Canon price cuts this year, prices are bargains now.

 

[neuroanatomist]

I'm expecting prices in general to jump. Prices have been cut for a long time now, the manufacturers need to start making a profit.

That's been my position for the past 6 months, prices will rise across the board next year. That's why no big Canon price cuts this year, prices are bargains now.

RRS announced a 5-10% across the board price hike effective Jan 1st.

 

[YuengLinger]

The same folks who demand better pay for workers call companies greedy when prices are raised. Completely detached from reality!

 

[Jopa]

All Europeans are fancy and rich, they can afford it!

 

[bvukich]

Just love it, when greedy companies shoot themselves in the foot. I predict their unit sales to fall a lot more than the price hikes can make up for.

Stupid Sigma?

I like that alliteration.

 

[pixel8foto]

The same folks who demand better pay for workers call companies greedy when prices are raised. Completely detached from reality!

+1

Why is it "greed" when the buying power of £ has dropped? They've prob been taking a margin hit on fresh stock for a few months. If they're giving their customers (retailers) a couple of months notice of a price increase, that gives the retailers time to plan their orders, their Christmas/January promotions and work with their customers who may be in the market for the odd lens or three.

Seems fair enough.

 

[Vnze]

+1

Why is it "greed" when the buying power of £ has dropped?

...

Seems fair enough.

The UK has 65 million inhabitants.
The European Union has 510 million inhabitants.
That means that just under 13% of the people actually pays with UK Pounds. And even for them the Pound didn't drop with 28%. While prices always have been and always will be a variable rather than a constant the idea that such a steep price increase* is 100% justified is invalid in my humble opinion.

* ok not all products will raise by 28% but still

 

[pixel8foto]

+1

Why is it "greed" when the buying power of £ has dropped?

...

Seems fair enough.

The UK has 65 million inhabitants.
The European Union has 510 million inhabitants.
That means that just under 13% of the people actually pays with UK Pounds. And even for them the Pound didn't drop with 28%. While prices always have been and always will be a variable rather than a constant the idea that such a steep price increase* is 100% justified is invalid in my humble opinion.

* ok not all products will raise by 28% but still

No, from what we see, it looks like the cheaper products with the narrowest margins will suffer the biggest increase.

This is quite a reduction in buying power for an importer to swallow: http://www.xe.com/currencycharts/?from=GBP&to=JPY&view=2Y - what's the percentage there? In the context, I'd say they've done well.

Euro has also declined against the Yen, albeit not quite as dramatically.

 

[kklerikk]

Here in Italy we have to add 22% of taxes to that prices.

 

[AvTvM]

prices quoted are dealer PURCHASE prices net of VAT ... retail prices will be ... even higher