dilbert said:
Larsskv said:
...
Sony´s business model seems to be releasing new cameras instead of fixing the many issues already released models has. The many A7-series releases indicates that. Having people buy new cameras every 12-18 months seems to be their strategy. Quality and repair service are not.
If there is new technology available to build a newer and better camera every 12 to 18 months then why shouldn't consumers benefit from that?
Why do consumers need to wait 5 years for a "newer and better" camera if the technology is available in much less time?
Not everything is for a "consumer". Some are for professionals as well. While in one sense of the word each of these professionals are a "consumer", in some important ways they differ.
From a marketing perspective, when prospective customers see you with a 1D camera series for example, prospective customers stop asking what camera you have and start giving more importance to the photography. Where you want their heads/thinking to be.
When you are a professional where split second decisions have to be implemented, having muscle memory helps. Changing cameras affects it. Why take that risk every year?
Are the updates really revolutionary? From a spec perspective maybe, but for most professionals, it takes time to get used to a tool and to get the most out of it. Then an improvement can be easier to incorporate into your workflow. You know the limitations in your craft. Changing your devices every year does not allow you to practice enough to get really good at using your tools. Ask any high performing athlete in any sport and they spend enormous amounts of time learning. Same is the case with photography as well. (Though not as high paying).
Then there is the question of value of your investment. It falls too quickly in a consumer world, where as in the professional world that is not a very good thing. You don't get tax benefits if the value falls too quickly as there are limits on what can be booked for tax relief purposes and in most cases it is atleast 4 years.
Canon does a 4 year cycle. It falls pretty well with most professional looking for product cycles.
I understand it does not fit well with most gear heads here in this forum, but sorry "we" are a minority.
Note. I stayed with 5D until the 5D mark III came, but now going to 1dx mark II. All were pre ordered.
I am happy with the cadence.