Canon’s global mirrorless market share sits at 41%, with Sony as their “biggest competitor”

Canon executed two mount transitions without really impacting their overall marketshare.
Well, in a way, you're wrong for the first one - i.e. FD too EOS : it raised their marketshare quite a bit in the end. ;) It was more hard for the old FD system owners, of course.
Anyway, all I see is they're managing transition to mirrorless quite well at this right point. Looks like new-tubers are having more problems, especially with numbers :D.
On the other hand when I see such kind of video titles like "Nikon Z6 III Sets a New Standard! Bye Bye Canon & Sony?" (I'm a real Nikon user, and even if Z6III is not a bad camera, I can tell Z8 could only be far better as a switch motivation, so why even mention a possible switch in this case), "Master of All: The Canon R5 II’s Unmatched Versatility" (it was in May, he couldn't even have had the camera in hands :D ) etc... I stop, it's hurting my brain integrity :D
The guy is clearly not a serious source of information and maybe even one of the worst I saw these last years, and there are quite a lot. His videos are a continuous joke and a full set of misinformation, clickbait content and contradictions over time. Don't waste time watching them.
 
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Right now I think Canon is vulnerable in its camera line up. It all depends on the quality of EF lenses to Nikon/Sony MILCs. If my 300/2.8 worked as well on a Nikon Z7 Mark II as the Canon R6-II, $300 gets me almost double the megapixel count (47 vs 24).


Are you sure the EF300L AF tracking on the Z7ii is close to R6ii?
I can tell it is not. Only with ZF, Z8/Z9 (and maybe Z6III, I didn't test it) you can get close to R6II AF usability with Fringer adapter (reputed the best to date).
For instance, ZF with light EF lenses and Fringer adapter is really a joy to use, but it has only an edge because of the way 3D tracking is implemented and even so, the advantage is more about practicality than reactivity, which is better on R5 and so most probably on R6 II.
Z7II, even if OK with this adapter, has no real 3D tracking and is just less reactive and practical at the same time.
Anyway, If some want something reliable for EF telephoto usage thru time + 45MP, I really think they'd be better off with a used R5 than a Z7II.
I'd add that thinking Canon could be vulnerable because of that kind of combination possibility is kind of being out of scope... and I say that as a happy user of it ;)
The main reason I could see for Canon being more vulnerable in any way may be just that, having a leading position on the market, they're more the target of aggressive behaviours, smear campaign, bashing etc... ! :D
 
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Well, in a way, you're wrong for the first one - i.e. FD too EOS : it raised their marketshare quite a bit in the end. ;) It was more hard for the old FD system owners, of course.
Anyway, all I see is they're managing transition to mirrorless quite well at this right point. Looks like new-tubers are having more problems, especially with numbers :D.
On the other hand when I see such kind of video titles like "Nikon Z6 III Sets a New Standard! Bye Bye Canon & Sony?" (I'm a real Nikon user, and even if Z6III is not a bad camera, I can tell Z8 could only be far better as a switch motivation, so why even mention a possible switch in this case), "Master of All: The Canon R5 II’s Unmatched Versatility" (it was in May, he couldn't even have had the camera in hands :D ) etc... I stop, it's hurting my brain integrity :D
The guy is clearly not a serious source of information and maybe even one of the worst I saw these last years, and there are quite a lot. His videos are a continuous joke and a full set of misinformation, clickbait content and contradictions over time. Don't waste time watching them.
I think Richard meant the change from EF-M and EF to RF.
 
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Sometimes Canon pushes their model very slow.
For example, Canon doesn't push R8 so much. RP is still selling well in Japan.
R10 which released in 2022 is selling well suddenly and R50 can replace M50 position this year.

If Canon can let R6 mkii to record RAW, I think it can keep selling good this year.
 
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Then something has changed here. When my son played football (2011-2014) it was very normal to take photos along the football field with a camera (DSLR) and lens (70-300 / 100-400). In fact, parents were happy to have me there and I took many photos of their children and sent them to them. But maybe I was an exception though other perents had those cameras and lenses as well. I even saw EF 300 f/2.8 and EF400 f/2.8 prime lenses.
Small lenses do not usually attract too much attention.
I would not show up with an EF 400 f/2.8 without getting permission ahead of time.
 
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Ordinary Filmmaker has a video out discussing the numbers behind the 41% market share report from Technosystems Research. Keep in mind he is a pro Canon channel, has aldready preordered the R5mii and encourages everyone to buy Canon (through his links of course) Here are the results:

CompanyMarket ShareChange From Last Year
Canon41.2% Down 5.3%
Sony32.1%Up 6%
Nikon13.2%UP 1.5%
Fujifilm8%Up 2.2%

As I mentioned before, he notes that Canon was doing extremely well with DSLR's while Sony has been leading in mirrorless category. The collapse of DSLR sales in 2023 has therefore resulted in one of the largest single year shifts in market share toward Sony. Nikon and Fuji who also don't rely on DSLR sales didn't get hit by that collapse and therefore also increased market share.

On the positive side he is seeing a record number of presales of the R5mii and R1 over any Canon camera he has covered over the last 5 years.

https://www.youtube.com/watch?v=m4RIdOoLPiA&t=565s
That is totally wrong.
Canon's mirrorless market share is up.
He is comparing Canon's overall market share last year with their mirrorless market share this year.
Canon never had this high a percentage of the mirrorless market.
Canon will need to increase their mirrorless market share as DSLR sales wane so it is good news but it does not mean that Canon's overall market share is increasing.
 
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Canon's demise won't happen but the transition from DSLR to MILC presents an opportunity to consumers to consider which brand they'll go with going forward. Most will keep with Canon but there's now no requirement to do so. FD lenses could be used on EF cameras but coun't on other brands. Now your EF lenses can be adapted and used on other brands. That hasn't been possible before.
True, but that is not how Canon is maintaining their market share.
Canon is aiming the R100, R50, R10, RP, and R8 at new buyers.
Canon's struggle is what you mentioned, users at the higher level switching over.
The biggest thing Canon did to retain me were the EF to RF adapters.
That is why the "Canon cameras may be cheap but you will go broke with expensive RF lenses" narrative is so disingenuous.
That being said, there are many people who want both mirrorless cameras and mirrorless lenses.
Those people can use any brand that they choose.
 
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Anyway, all I see is they're managing transition to mirrorless quite well at this right point.
It is hard to argue that Canon did anything wrong from a financial standpoint.
The way they discontinued so many SLR and M system cameras and lenses and are taking so long to introduce new ones understandably pisses a lot of people off.
Canon really should manage goodwill and customer relations a lot better.
 
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Sometimes Canon pushes their model very slow.
For example, Canon doesn't push R8 so much. RP is still selling well in Japan.
R10 which released in 2022 is selling well suddenly and R50 can replace M50 position this year.

If Canon can let R6 mkii to record RAW, I think it can keep selling good this year.
I am not sure they can.
The Z6 III has a CF Express slot.
Canon did manage to add RAW to the C70 but it is only 4K instead of 6K.
Canon gave the R6 II external Pro Res RAW.
That may be all it can do.
 
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But yes, BSI is supposed to increase the well capacity and thus DR. But the larger the sensor, the more diminished the benefit.
It's still BSI but I would assume that they have the memory cell on the photodiode substrate.
Yes, BSI but the FSI photodiode physical space/well depth is halved in the A9iii as there are 2 photodiodes for each site.
https://amateurphotographer.com/latest/opinion/how-does-the-sony-a9-iii-global-shutter-work/
If the back side can be used to store the charge for readout then the equation changes but until then....

Somehow, Canon managed in the R5 to have good dynamic range/ISO performance despite the older notion that smaller sites meant worse high ISO performance.
 
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It is hard to argue that Canon did anything wrong from a financial standpoint.
The way they discontinued so many SLR and M system cameras and lenses and are taking so long to introduce new ones understandably pisses a lot of people off.
Canon really should manage goodwill and customer relations a lot better.
Let's not conflate people's impatience with Canon's current state.

Canon didn't release much in 1H24 but within 6 years since the R was originally released:
- 11 bodies in the current line up (RP/R100/R50/R7/R8/R6ii/R5/R5ii/R5C/R3/R1) and already discontinued 2 bodies (R/R6i)...
- Wikipedia lists 40 RF lenses (+2 TC) with more to come of course besides the 3rd party RF-S lenses this year. Seems to be missing the new dual fisheye. Many of them quite innovative designs.

Canon can always blame covid/supply chain issues etc for delays but that didn't temper our anxiety.

The overall facts are 2 bodies + 7 lenses/year and still maintaining market share despite the discontinuation of SLR/M series.
 
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Yes, BSI but the FSI photodiode physical space/well depth is halved in the A9iii as there are 2 photodiodes for each site.
https://amateurphotographer.com/latest/opinion/how-does-the-sony-a9-iii-global-shutter-work/
If the back side can be used to store the charge for readout then the equation changes but until then....

Somehow, Canon managed in the R5 to have good dynamic range/ISO performance despite the older notion that smaller sites meant worse high ISO performance.

FSI / BSI has to do with flipping the sensor over and shearing down the photodiode side. BSI simply means the wiring is organized to the underside of the photodiode, versus around it

to stack a sensor, it has to be BSI as the wiring has to be at the bottom of the sensor. it's "doable" to do a FSI stacked sensor, but it's really complicated.

on a global shutter there's not 2 photodiodes per site - there's one photodiode and a charge storage. However, outside of stacking complexity, there's no reason the charge storage has to be on the photodiode substrate - but it's very complicated to move it to an underside layer.

FSI to BSI at full frame size and 45MP won't make much difference, as the wiring etc is so very much smaller than a pixel well.
 
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