Canon Running slow ‘to protect its top Cinema line’ is not an option anymore.
Canon has to decide quickly about including cutting-edge tech down the camera line.
Complacency in the tech world often leads to obliteration. There are loads of examples: Da Vinci Resolve Studio now beats Adobe Premiere Pro and Final Cut hands down. DJI created the drone camera market out of nowhere, and SONY innovates and keeps including features faster than the competition. Fuji GFX and Hasselblad have brought medium format image capture down to near full-frame prices. Fuji is doing great in the APS-C space, and so is Panasonic with their GH7. High-end features are becoming increasingly affordable. The RF lenses are too steeply priced; no wonder many Canon users are still holding on to their EF lenses. The high prices of Canon RF and Sony glass have led to the mushrooming of smaller countless lens innovators like TTArtisans, 7Artisans, Laowa, Sirui, IRIX, Thypoch, DZO, Voigtlander, you name it. Some of these offerings are exceptionally good and innovative. The future is 3D, stereoscopic, Apple Glass, VR, 360 video, and mobile cameras are catching up fast. The traditional camera market has shrunk due to these new options for capturing images, Canon is already operating in a very small niche of the image capture market. So it has to ADD FEATURES to make it’s offerings attractive, because there are OPTIONS available.
Nikon x RED video cameras are on the way soon!
So, Canon Running slow ‘to protect its top Cinema line’ is not an option anymore.