That might well be true, but it is also true that times and technology change, iMax has been a bigger ‘standard’ for decades too but the cost of 70mm film held it back. Now bigger than s35 sensors are cheap and readily available so the underlying benefits of larger sensors/capture area are more apparent to more people at a price they can afford.Super35 has been the standard in Hollywood over 40 years and is based on traditional 35mm film that's been standard for over 100 years. Full frame sensors are still a very new concept for cinema. The Arri Alexa (by far the most used camera for big productions) only got a full frame model in 2018.
The ‘standard’ size of a tv has grown from 22” to 50” in the last 25 years yet viewing distances have not grown, meanwhile movie attendance has been decimated in the last year. 4K will become the norm as 5G proliferates and these all push resolution and capture sensor size to new limits.
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