Canon’s global mirrorless market share sits at 41%, with Sony as their “biggest competitor”

As I mentioned before, he notes that Canon was doing extremely well with DSLR's while Sony has been leading in mirrorless category. The collapse of DSLR sales in 2023 has therefore resulted in one of the largest single year shifts in market share toward Sony. Nikon and Fuji who also don't rely on DSLR sales didn't get hit by that collapse and therefore also increased market share.
I suspect I'm on your ignore list, which is why you keep making asinine statements and remain blissfully unaware of the data that I have posted to refute them. The data you are looking at and reposting are for mirrorless cameras only. Despite the 'collapse' of DLSR sales, so far this year (through the latest CIPA data from May), DSLRs comprise 16.3% of total MILC shipments. The majority of those DSLRs are made by Canon.

Canon's overall market share has not fallen to 41%, it is around 48% (approximated by simply dividing Canon's 2023 unit sales of 2.88 M ILCs by CIPA's 2023 shipment data of 6 M ILCs). Canon forecasts it will be 49% for 2024.

But by all means, continue to repeat your lies. It's a strategy that has shown some effectiveness in politics, at least with the gullible.
 
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1) People criticize everything that Canon does.
2) Canon's "flagship" model has been a photo journalism / sports camera since the original EOS 1 film camera.
But that is a distinction that only existing Canon users know/care about. Again the issue is do you want to just appeal to the tradition of what Canon was or do you want to appeal to what the masses want today.

It seems like people are just angry that Canon did not make a camera that they had no intention to buy.
The only thing Canon could have made the R1 to live up to the expectations would be if it was at least 45 MP with high dynamic range and a global shutter.
We have no idea if such a camera could be built for a reasonable price and most people would still buy the R5 II instead anyway.
I don't disagree with you here. Here is where we see it differently. A large part of the market is moving toward content creation. They may make money off of their content but not in the traditional sense of photojournalism or wedding photography. 99% of peope don't need the specs in the R1 or the A1. But what they are looking at is to see which company makes the "best" camera and then they want to buy into that company's ecosystem.

For example 99% of motorcycle riders can't use the real potential of any of these machines. But they look too see which company has the top sportsbike and then the choose either a lower cheaper model of that brand or if they have the money they buy that top sportsbike for bragging rights even though they'll never use it to its full potential.

The 2 people I know that have the $6,500 A1 clearly don't need the extra features. But in their mind they have the best. Meanwhile most of the Sony shooters I know have something in the $2,500 range like the A7iv or the ZV-E1. But they have those cameras partly because they believe the A1 is the best camera out and so all the investments in glass and accessories is an "investment'.

On this forum, there is a lot of deference given to the "pros". But here those pros are professional sports or journalims photographers. But to the younger people the "pros" are Peter Mckinnon, Fstopers, etc.

These cameras aren't just pieced of equipment for utility purposes only. How they look, how they make you feel and the perceived status of the brands is all part of it. Again as most people have stated over and over you can get outstanding pictures from pretty much any camera today.
 
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Canon's overall market share has not fallen to 41%, it is around 48% (approximated by simply dividing Canon's 2023 unit sales of 2.88 M ILCs by CIPA's 2023 shipment data of 6 M ILCs). Canon forecasts it will be 49% for 2024.

But by all means, continue to repeat your lies. It's a strategy that has shown some effectiveness in politics, at least with the gullible.
I got to this thread by reading an article on CanonRumors that states "Canon’s global mirrorless market share sits at 41%" The name of the thread is titled the EXACT SAME THING. Technosystems Research released a report stating Canon's market share is......41%. You are arguing with CanonRumors and Technosystems not me.
 
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Perhaps it's just the geography. I brought my R3 and RF 100-300/2.8L to plenty of school events for grades ranging from elementary to high school last year (and have for several years, with varying gear over time). I plan to do so again this year. I routinely share the pics with the relevant school contact (coach, band director, etc.), who usually posts them on a Google drive for other parents, and often a few of the images end up in the school yearbooks.
Yes, in European we have GDPR and fear of people using children’s picture for unsavory purposes.
 
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Funny thing about that.
I do not blame the reviewers for this.
The camera companies send them invites but do not let them know what they are reviewing.
If they knew that they were reviewing sports cameras then they could send people with sports experience to review.
Again this speaks to my point about perception. Canon wants the market place as a whole to view the R1 as the flagship. Therefore they have to invite the Manny Ortiz and PetaPixel's of the world to get the word out. Had they of just invited a bunch of sports photographers then no one on YouTube would care.

To be fair, they are more previews because they do not have enough time.
Canon made it so easy with the Actiion Priority that people who knew nothing about basketball still took great photos.
At Sony's a9 III event in NYC a lot of these people had no idea what to do.
But you had every YouTuber for weeks buzzing about global shutter.

People like Jared Polin and Dan Watson have sports shooting experience so they are more reflective of professional opinions.
And both of them came to the same conclusion that its a great sports camera but not a flagship camera. Jared Polin literally titled his video about the R1...."Canon EOS R1 Preview: Sorry Canon…This ISN’T the “FLAGSHIP”
On the other hand, the R5 II is more of an all-around camera so having people who do not shoot sports professionally shoot sports with it is a realistic scenario.
Everyone seemed to love the R5mii. It's a great camera and marketed to the correct crowd.
 
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I got to this thread by reading an article on CanonRumors that states "Canon’s global mirrorless market share sits at 41%" The name of the thread is titled the EXACT SAME THING. Technosystems Research released a report stating Canon's MIRRORLESS market share is......41%. You are arguing with CanonRumors and Technosystems not me.
You omitted a key word above, I corrected it. Canon's ILC market share is 48%. Those are the data. Is it that hard do math? 2.88 / 6 = 0.48.

Screenshot 2024-07-20 at 12.42.15 PM.png

Screenshot 2024-07-20 at 12.42.45 PM.png

The source (ordinary filmmaker) you cite made a key mistake, apparently the same one you are making. Not comprehending that the data from the Nikkei article are on mirrorless cameras. Try some simple math – look at the table you pasted, and use the current year and change from last year values to calculate the (ostensibly mirrorless) market share for 2022:

Canon: 41.2 + 5.3 = 46.5%
Sony: 32.1 – 6 = 26.1%
Nikon: 13.2 – 1.5 = 11.7%

Now, here are the digital camera market share data for 2022 (total camera market, mirrorless + DSLR + compact)...see how the numbers match exactly?
Screenshot 2024-07-20 at 1.04.40 PM.png

Just in case it's not obvious, what Mr. OF and/or you have done is take the 2023 market share values for MIRRORLESS and conflated them with the 2022 market share values for total digital cameras.

It would be good for you to admit your mistake, and to stop spreading misinformation...but I won't hold my breath.
 
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It would be good for you to admit your mistake, and to stop spreading misinformation...but I won't hold my breath.
If he's wrong then he's wrong and I admit my mistake. Admitting mistakes is a sign of emotional intellegence and mental strength. It could be that Technosystems and CIPA have different data but it does appear he's comparing apples to oranges. Regardless, he's a Canon shooter so I've got no reason to suspect he's trying to "spread misinformation". This isn't that serious which is why I refrain from responding to you. Were talking about camera sales, market share and where we think the market is going. From your reaction you would think I was saying bad things about your children. It's not that serious.

So now that I agree with you that your numbers are correct it doesn't really change my point. If Canon is at 48% market share of ILC (including DSLR's) and is at 41% excluding DSLR's, and DSLR's are becoming extinct then Canon's market share is going to decrease.

Furthermore if the Technosystems report is just for mirrorless then that data shows that Sony went from 19% of the mirrorless market in 2017 up to 32% of the mirrorless market in 2023 AND that Canon has been losing mirrorless market share since 2020.

Again that has been my argument the entire time. The main reason Canon has high market share is beacuse they dominate DSLR's and cheap digital cameras, two things that are fading away. You could simply agree with the facts you don't like and then say you believe they will reverse course on mirrorless now that the R5mii and R1 are realeased. Then we disagree and have a polite discussion in the future about it.
 
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So now that I agree with you that your numbers are correct it doesn't really change my point. If Canon is at 48% market share of ILC (including DSLR's) and is at 41% excluding DSLR's, and DSLR's are becoming extinct then Canon's market share is going to decrease.
To date, as DSLR sales have decreased, Canon's mirrorless sales have increased, resulting in no change in overall market share. Canon has been #1 in ILC market share for 21 consecutive years, so I wouldn't bet against them.
 
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If he's wrong then he's wrong and I admit my mistake.
Appreciated.

The main reason Canon has high market share is beacuse they dominate DSLR's and cheap digital cameras, two things that are fading away. You could simply agree with the facts you don't like and then say you believe they will reverse course on mirrorless now that the R5mii and R1 are realeased.
I always agree with facts. The facts are that Canon’s overall camera market share has fluctuated between 45-48% for the past 10 years. During those 10 years (2014-2023), P&S shipments dropped from 30 million to 1.7 million, DSLR shipments dropped from 10.5 million to 1.2 million, and mirrorless shipments rose slightly from 3.2 million to 4.8 million. For the last 4 of those 10 years, MILCs have outsold DSLRs.

Despite the significant transition in the industry, Canon’s market share has remained constant. You seem to think DSLRs dropped precipitously, but if you look at CIPA data the decline has been pretty linear. What that means is that Canon’s sales of mirrorless cameras have increased to maintain their market share as compact and DLSR sales dropped steadily over the past 10 years.

If anything, Canon’s overall market share is trending at the top end of its range for the past decade, despite compacts and DSLRs having done most of their fading away.

There really aren’t good annual data on just mirrorless sales. But in 2021-2022 it would not surprise me at all if Canon’s share of it dipped. They were discontinuing the M series model by model, and releasing APS-C R models to replace them.
 
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Other than Nikon's 400 f/2.8 and 600 f/4 I have a hard time imagining what that could be.
Canon is behind in many areas but not pro sports.
Unless you mean sports video where Sony dominates.
Correct, Sony does dominate sports, but I am seeing a fair amount of Nikon with above mentioned 400 and 600. I wonder why a couple of the wide lenses are so long such as the wide zoom and 24-70. Anyway their 45MP sensor seems pretty decent. I really dislike how both feel in my hands, but that may be due to the many years I have spent with EOS 1 film cameras through the R3
 
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To date, as DSLR sales have decreased, Canon's mirrorless sales have increased, resulting in no change in overall market share. Canon has been #1 in ILC market share for 21 consecutive years, so I wouldn't bet against them.
Nice, succinct summary. It baffles me why some people find that so hard to understand, but then I remind myself that there are a lot of idiots in the world, and most of them have internet access these days.
 
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If the R8-II/R10-II can follow THEIR kid around playing football (and phones can't), then yes. All it takes is for one to get the camera with this ability, take it along to the weekend sports, get video/photos of THEIR kids without needing to worry about the camera focusing on other kids, and to start yapping about that to her friends. Parents want to brag about THEIR kids and want to capture THEIR kids doing stuff, not the rest of the team.

yeah it's a crazy feature for those people that want to photograph their kids playing sports. no system comes close to this.
 
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Ordinary Filmmaker has a video out discussing the numbers behind the 41% market share report from Technosystems Research. Keep in mind he is a pro Canon channel, has aldready preordered the R5mii and encourages everyone to buy Canon (through his links of course) Here are the results:

CompanyMarket ShareChange From Last Year
Canon41.2% Down 5.3%
Sony32.1%Up 6%
Nikon13.2%UP 1.5%
Fujifilm8%Up 2.2%

As I mentioned before, he notes that Canon was doing extremely well with DSLR's while Sony has been leading in mirrorless category. The collapse of DSLR sales in 2023 has therefore resulted in one of the largest single year shifts in market share toward Sony. Nikon and Fuji who also don't rely on DSLR sales didn't get hit by that collapse and therefore also increased market share.

On the positive side he is seeing a record number of presales of the R5mii and R1 over any Canon camera he has covered over the last 5 years.

https://www.youtube.com/watch?v=m4RIdOoLPiA&t=565s
he's wrong.

he took IDC's numbers for 2022 included all cameras, and then used that to compare against this post's data that ONLY included mirrorless.

Camera-Market-Share-720x371.jpg

if anything Canon's dominance may have grew this year going by this as DSLR's had a 20% marketshare shipped om 2023 - and most of them from Canon.

41% of 80% = 33% + 20% = 53%

but this is why some YouTubers should think before scripting. I have been doing this for not as long as Craig - but these types of egregious errors are not ones I make when I create articles. I spend the time and make sure I know what the data is first.

From the actual article:

佳能副社長戶倉剛將索尼稱為「最大的競爭對手」。通過推出旗艦款相機,希望避開索尼的追趕。根據調查公司Techno System Research的數據,2023年無反相機的全球供貨量排在第一的佳能佔41%,排在第二的索尼佔32%。
 
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If he's wrong then he's wrong and I admit my mistake. Admitting mistakes is a sign of emotional intellegence and mental strength. It could be that Technosystems and CIPA have different data
reading isn't hard. the two datasets are entirely different. it was a stupid error from OFM looking for views.
but it does appear he's comparing apples to oranges.
Well yeah...
So now that I agree with you that your numbers are correct it doesn't really change my point. If Canon is at 48% market share of ILC (including DSLR's) and is at 41% excluding DSLR's, and DSLR's are becoming extinct then Canon's market share is going to decrease.
No, this shows that like a lot of things, you really don't understand the market and also the transition.

They will sell more mirrorless cameras by converting more DSLR users more over to mirrorless and specifically targeting the niches where they still sell DSLR's. Canon executed two mount transitions without really impacting their overall marketshare. No other camera company ever did that and maintained a dominant marketshare.

Sony users have been predicting the demise of Canon for years. Hasn't happened, and it won't.
 
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Another Canon release, another doom and gloom threads from over the net, claiming they switched to other systems because Canon didn’t do this or that but yet somehow Canon is still the top dog, it boggles my mind trying to understand this phenomenon.
 
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Another Canon release, another doom and gloom threads from over the net, claiming they switched to other system because Canon this and that but yet somehow Canon is still the top dog, it boggles my mind trying to understand this phenomenon.
Canon gets a lot of attention because Canon is the top dog. Rumors, including, doom and gloom predictions, about the market leader get more clicks and revenue than predicting the demise of marginal players.

Speculation about the R1 was wild “jack of all trades, master of all”, 100MP etc. that a lot of people’s expectations, most of whom would never buy one, were not met.
 
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No, this shows that like a lot of things, you really don't understand the market and also the transition.

They will sell more mirrorless cameras by converting more DSLR users more over to mirrorless and specifically targeting the niches where they still sell DSLR's. Canon executed two mount transitions without really impacting their overall marketshare. No other camera company ever did that and maintained a dominant marketshare.

Sony users have been predicting the demise of Canon for years. Hasn't happened, and it won't.

Canon's demise won't happen but the transition from DSLR to MILC presents an opportunity to consumers to consider which brand they'll go with going forward. Most will keep with Canon but there's now no requirement to do so. FD lenses could be used on EF cameras but coun't on other brands. Now your EF lenses can be adapted and used on other brands. That hasn't been possible before.

For people that have "camera plus kit lens", there's maybe nothing to keep it the same except for familiarity.

Right now I think Canon is vulnerable in its camera line up. It all depends on the quality of EF lenses to Nikon/Sony MILCs. If my 300/2.8 worked as well on a Nikon Z7 Mark II as the Canon R6-II, $300 gets me almost double the megapixel count (47 vs 24).
 
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But that is a distinction that only existing Canon users know/care about. Again the issue is do you want to just appeal to the tradition of what Canon was or do you want to appeal to what the masses want today.


I don't disagree with you here. Here is where we see it differently. A large part of the market is moving toward content creation. They may make money off of their content but not in the traditional sense of photojournalism or wedding photography. 99% of peope don't need the specs in the R1 or the A1. But what they are looking at is to see which company makes the "best" camera and then they want to buy into that company's ecosystem.

For example 99% of motorcycle riders can't use the real potential of any of these machines. But they look too see which company has the top sportsbike and then the choose either a lower cheaper model of that brand or if they have the money they buy that top sportsbike for bragging rights even though they'll never use it to its full potential.

The 2 people I know that have the $6,500 A1 clearly don't need the extra features. But in their mind they have the best. Meanwhile most of the Sony shooters I know have something in the $2,500 range like the A7iv or the ZV-E1. But they have those cameras partly because they believe the A1 is the best camera out and so all the investments in glass and accessories is an "investment'.

On this forum, there is a lot of deference given to the "pros". But here those pros are professional sports or journalims photographers. But to the younger people the "pros" are Peter Mckinnon, Fstopers, etc.

These cameras aren't just pieced of equipment for utility purposes only. How they look, how they make you feel and the perceived status of the brands is all part of it. Again as most people have stated over and over you can get outstanding pictures from pretty much any camera today.
Long story short. We are back to the pathetic religious ideology war. Mac vs Windows, Apple vs Samsung, Petrol vs Electric e.t.c...

The public is still dumb enough to not do proper research to find the gear they actually need.

Right now I think Canon is vulnerable in its camera line up. It all depends on the quality of EF lenses to Nikon/Sony MILCs. If my 300/2.8 worked as well on a Nikon Z7 Mark II as the Canon R6-II, $300 gets me almost double the megapixel count (47 vs 24).
Are you sure the EF300L AF tracking on the Z7ii is close to R6ii?
 
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