Canon Announces the EOS T5i

[Albi86]

I feel confident that they won't be manufacturing or releasing any sub $1000 Full Frame cameras... ever, why would they have too?

They'll do it when the competition forces them directly, or indirectly. Its an inevitability. Many makers fighting for market share makes for good competition, and also makes for good value in the product.

Its only a matter of when, not if.

Well, I agree it will happen, but what will they release? Something like the 6D or the EOS-M, "me too" products arranged just to give some bland competition?

 

[brad-man]

I feel confident that they won't be manufacturing or releasing any sub $1000 Full Frame cameras... ever, why would they have too?

They'll do it when the competition forces them directly, or indirectly. Its an inevitability. Many makers fighting for market share makes for good competition, and also makes for good value in the product.

Its only a matter of when, not if.

Well, I agree it will happen, but what will they release? Something like the 6D or the EOS-M, "me too" products arranged just to give some bland competition?

Yes. They will release the most basic models that their marketing division deems necessary to maintain market share. Eventually, mirrorless will be the real game changer. For now, I am extremely interested to see the performance of the sensor in the 7D's replacement.

 

[Marsu42]

Its only a matter of when, not if.

Big companies disappeared completely (expample: German electronics) because they chose the "if" option instead of "when" - conservatism, arrogance and thinking in quarterly profit reports seem to have no limit.

I also think Canon will have to do something eventually, but if they continue to alienate their vocal enthusiast users it's not that easy to recover in a word of global communication and viral marketing. Proof: As far as I see it during the last 2 years general opinion toward Canon in CR has changed, from "begone, Nikon trolls" to "well, Canon is really lacking innovation and driving a high-price policy at the same time".

 

[Krob78]

I feel confident that they won't be manufacturing or releasing any sub $1000 Full Frame cameras... ever, why would they have too?

They'll do it when the competition forces them directly, or indirectly. Its an inevitability. Many makers fighting for market share makes for good competition, and also makes for good value in the product.

Its only a matter of when, not if.

Then it won't be a Rebel anymore, will it? : :-\