The A9III is now competing in a different segment of the market compared to the A9II. The A9II was playing catch up with the Canikon flagships, so they have to price it lower to entice switchers. Now that they have caught up, they will price it at the same level as the Canikon flagships.Sony initially priced the α9 at $4,499 in May 2017.
Sony introduced the α9II at $4,499 in 2019.
Sony introduced the α9III at $5,999 in 2023.
So, yes.
Yes, I have noticed the prices of interchangeable lens cameras going up.
Meanwhile, the Z9 is priced $500 lower than the D6, the GFX 100 II is priced lower than the GFX 100, and the A6700 is the same price as the A6600 launched years earlier.
That is even before all the discounts Canon and others have been running for the last year driving prices lower. The R3 launched at $6000, and now can be had for $4500 new.
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