If you're correct that this lens is based on the patent you linked, then @Walrus is correct and your statement above is wrong. Looking at the actual patent on J-PlatPat, all five of the examples are a reverse zoom, e.g. Example 2 isI think what happens is that it will extend all the way to maximum length at 28mm from the storage position, and then it gradually retracts somewhat as you zoom in to 70mm.
Focal distance 28.84 43.40 67.90
Whole-length-of-the-lens 142.61 124.50 116.52
FWIW, the image height in that example is 16.84 at the wide end, meaning the suggestion that there will be serious distortion correction needed (and forced) is likely (there is one example in the patent where the full focal range has a 21.64 image height, but it would be very unlike Canon to produce a version like that, since it would cost significantly more to manufacture).
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